"We keep your business moving forward, bringing new leads, and developing new products and services, while helping you to modernize your IT services and capabilities thats keeps you leading toward new paths."

Dr. Adel Besrour - CEO MODERNX

Digital Transformation? Start from your Client’s Expectation Cloud

By Dr. Adel Besrour | Feb 15, 2019 | 0 Comments

When we reflect on the marketing substantive expertise across all ages, we find that the ultimate objective of any business is to provide superior product and services to a specific target group. In the illustration below, we re-state the interaction between a business and its audiences: Everyone, its target clients, and acquired clients. Marketing and…

Understanding “Big Data” Marketing

By Dr. Adel Besrour | Feb 15, 2019 | 0 Comments

We are living today in an era where massive information and data is generated every second in sciences, logistics, consumers and social media thanks to the advancement of computer databases. This is the era of “Big Data” where most of your actions or interactions could be anticipated online thanks to your smart phone and your…

The 4 V’s of Business Process

By Dr. Adel Besrour | Feb 15, 2019 | 0 Comments

Volume, Variety, Variation and Visibility Operations and process management is the activity of managing the resources and processes that produce products and services (Slack et al., 2006). Slack (2015) argues that what we should really expect from operations is “that it has a positive impact, that it contributes something, if not unique, then difficult for competitors…

Overcoming Higher Education Challenges

By Dr. Adel Besrour | Mar 21, 2019 | 0 Comments

Besides the constraints on the cost of operation, modernization requirements and fund scare, universities are facing more and more challenges putting their growth under pressure. Students recruiting is one of the main battles toward increasing new intake. Today’s students are expecting their higher education to be very interactive, open to exchange, caring about their future…