Overcoming Higher Education Challenges

Besides the constraints on the cost of operation, modernization requirements and fund scare, universities are facing more and more challenges putting their growth under pressure. Students recruiting is one of the main battles toward increasing new intake. Today’s students are expecting their higher education to be very interactive, open to exchange, caring about their future…

The 4 V’s of Business Process

Volume, Variety, Variation and Visibility Operations and process management is the activity of managing the resources and processes that produce products and services (Slack et al., 2006). Slack (2015) argues that what we should really expect from operations is “that it has a positive impact, that it contributes something, if not unique, then difficult for competitors…

Digital Transformation? Start from your Client’s Expectation Cloud

When we reflect on the marketing substantive expertise across all ages, we find that the ultimate objective of any business is to provide superior product and services to a specific target group. In the illustration below, we re-state the interaction between a business and its audiences: Everyone, its target clients, and acquired clients. Marketing and…